Podcast Sponsorship Rate Calculator

Enter your monthly downloads, choose your ad placements, and get an industry-standard sponsorship rate range for your show. Rates are based on podcast CPM benchmarks — the amount advertisers pay per 1,000 downloads.

Monthly Downloads — your average per month across all episodes

Episodes Per Month

Niche — affects CPM rate

Ad Placements — select all that apply per episode

Your Estimated Sponsorship Rates

Combined total across all selected ad placements. See the breakdown below for per-placement figures.

Conservative

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per episode

—

per month

Recommended

Market Rate

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per episode

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per month

Premium

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per episode

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per month

Rate Breakdown by Placement

How to Use These Numbers

Start with the Market Rate when approaching sponsors for the first time.
Use the Conservative rate if your show is under 6 months old or you are pitching a new niche sponsor.
Use the Premium rate once you have case studies, strong engagement, or a highly targeted audience.
Mid-roll ads command the highest rates — they are heard mid-episode when listener attention is highest.
Package multiple placements together (pre-roll + mid-roll) to increase your total deal value.

Industry CPM Benchmarks — Podcast Advertising 2026

Placement	CPM Range	Length	Notes
Pre-roll	$18 – $25	15–30 sec	Heard before content starts. Good recall, lower engagement than mid-roll.
Mid-roll	$25 – $50	60–90 sec	Heard mid-episode at peak attention. The most valuable placement in podcasting.
Post-roll	$10 – $18	15–30 sec	Heard after main content. Lowest listener drop-off risk but lower attention.

CPM = cost per mille (cost per 1,000 downloads). Industry benchmarks sourced from Podcast Industry Insights and AdvertiseCast rate data. Verify current rates before pitching sponsors — CPMs vary by niche, audience size, and seasonality.